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Professional Event Management Program Info Session: The Latest Trends and Emerging Event Challenges Shaping Event Marketing

Event Details

The Professional Event Management Info Session aims to increase people’s awareness of the Professional Event Management (PEM) program and the importance of receiving training and gaining the necessary skills as a globally competitive practitioner in the event and trade services.

Time Activity
4:00 PM – 4:05 PM Introduction

Marlon Pura
Academic Manager

4:05 PM – 4: 25 PM A Day in the Life of an Event Manager
Ms. Maricar Cervantes
Guest Speaker
4:25 PM – 4:35 PM Program Overview: Professional Event Management Program
Ms. Joana Acebedo
Academic Supervisor
4:35 PM – 4:55 PM Plenary Discussion: Trends and Challenges Shaping Event Marketing
Ms. Maricar Cervantes and Dr. Raymond Allan Vergara
(Moderated by Joana Acebedo)
4:55 PM – 5:00 PM Closing Remarks

Event Schedule

Date: December 1, 2022
Time: 4:00 PM to 5:00
Venue: Zoom

Registration is now closed.

Event Speakers

Maricar Cervantes

Maricar “Girlie” Cervantes is a Development Communicator by profession who has been engaged in the field of Professional Congress Organizing since 1994.

Honed by her years of experience as Events and PR Manager, in both private and Government sectors, Girlie performs various tasks in the fields of events management, multi-media and media coordinator, free-lance host, documenter, AVP and TVC scriptwriter, Technical writer, graphic designer and lay-out artist.

Girlie continues to enjoy sharing her skills and doing community work through team building facilitation, and conducting training and workshops on promo collateral production and eco-tour guiding.

Girlie is also a Photographer and Contributor to Active Boating Watersports magazine, the nation’s premier water sports events & tourism publication. She is also a sailor having competed in numerous Puerto Galera and Subic Bay events and has assisted in delivering yachts from Boracay and Manila.

Dr. Raymond Allan Vergara

Dr. Raymond Allan Vergara is the first graduate of De La Salle University’s Master’s degree in Marketing Communications. He also holds a doctoral degree in Business Management and graduated with distinction. Last year, he completed the MICE Professional Management Certification Program. He is currently an Associate Professor in the Department of Marketing and Advertising at De La Salle University.